Cinelease INC, based in Burbank, California are a company in the US Construction Directory mainly listed under the category of Electrical Contractors and Other Wiring Installation Contractors, but also listed under
Residential Remodelers
General Building Contractors
Construction of Single-Family Houses
Solar Rooms And Additions
45 Years of Cinelease
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Heritage
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Locations
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Equipment
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Our History
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History of Cinelease Since Â’77
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Cinelease Culture
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Our Values
Cinelease has served the Film and Television Industry since 1977. The company was established 45 years ago as a mom-and-pop operation that quickly expanded into an international company with multiple locations and is now owned by a Fortune 1000 company, Herc Rentals., Cinelease provides the highest level of service, best quality of lighting and grip packages, and relentless support to their customers. Their rich history is due in part to an incredible team and leadership including Joe Ball, who has been instrumental in the Cinelease legacy., Cinelease was born through the humble beginnings of a small lighting and grip company founded in the garage of a mom-and-pop business, operating with eight employees., The majority of film sets were served by heavy equipment painted bright orange or yellow because the equipment providers primarily served the construction industry. A pivotal moment was when Herc Rentals began tailoring their heavy equipment to directly serve the film and entertainment market., Herc Entertainment Services made a critical change to their inventory for the film, Back to the Future. This was the first time a film was supplied with heavy equipment painted a non reflective matte black. Historically a gaffer was hired to tape up the bright orange equipment so light wouldnÂ’t be reflected on set., Chris started as a driver with Cinelease, serving the set of Beverly Hills 90210. It didnÂ’t take long for his talents and knowledge of the industry to enable him to grow into a leadership role at Cinelease., His relationships and foresight have helped position Cinelease as the gold standard for lighting and grip., Servicing 90210 represented a major pivotal moment for Cinelease, allowing for expansion from exclusively film to episodic television as well. The recurring services required by series led to major increases of CineleaseÂ’s business and inventory, fueling its growth., Acquiring the talented Joe Ball was a gamechanger for Cinelease. His extensive connections within the industry helped Cinelease increase its client base, build new relationships, and expand its network., In 1994, a historic earthquake disrupted business at Cinelease and led to a restructuring of the company, ultimately pushing it to make a big leap forward. Cinelease brought on more staff, a sales team, and more gear and equipment.
