Grover Michael, based in Arcadia, California are a company in the US Construction Directory mainly listed under the category of All Other Specialty Trade Contractors, but also listed under
Residential Remodelers
General Building Contractors
Construction of Single-Family Houses
Solar Rooms And Additions
Is your B2B website attracting the audience you want to reach?
Are you ready for a different kind of SEO? One that starts with an understanding of who you are trying to reach, provides original content specifically targeting them, and ends with analytics that shows how it worked?
Publishing high-quality, market-facing content on your B2B site can do wonders for your SEO. It is designed to attract the right audience and connect you with the decision-makers who can make a difference to your business. Best of all, it gives people a reason to link to your site.
[See How it Works]
, I am Michael Grover, a freelance B2B writer with extensive SEO experience helping companies drive organic traffic from search engines.
I use a full-cycle process that involves first understanding your audience, writing quality content designed to appeal to them, using analytics to measure results, and improving the plan based on what was learned.
I write engaging long and short form content for technology, marketing, and environmental markets. I thrive on explaining complex concepts to ordinary people.
Additionally, I have held production, marketing, and business roles at Oracle and United Business Media.
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As the pandemic shutdowns struck in March 2020, many businesses found themselves flat-footed with nothing to do but shut their doors. Businesses that had already embraced selling to customers — both in-store and online — could still count on revenue from their online stores. But most models called for revenue to flow through their doors as well as their portals.
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The history of pie charts is more fascinating than you might think. A secret agent who plotted the collapse of the French economy with counterfeit money and the founder of modern nursing are but two of the intriguing historical characters who used pie charts to explain and advocate.
The first known pie chart was published in 1801 by Scottish engineer, political economist, and secret agent Willi...
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Chaos looms in the online advertising industry. Chrome, the webÂ’s biggest browser with a 65% market share, plans to eliminate support for third-party cookies by the end of 2024. Other browsers, notably Firefox, Safari and DuckDuckGo, already block third-party cookies by default. But ChromeÂ’s massive market share is making the earth move under advertisingÂ’s feet.
Third-party cookies are...
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Modern marketers are facing more and more responsibility to make sure leads come in and close. It’s enough to scare the bejeebers out of anybody. Some are eyeballing direct mail as one more solution to help move prospects along. However, a recent report from PFL and Forrester Consulting, “Hybrid Experiences Bring Direct Mail Into The Digital Age,” (click here to download; easy registration require...
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Consumer goods companies measure their plastic output in big numbers. A single international beverage manufacturer, for example, can produce several million tons of plastic packaging in just one year. Now imagine how much plastic must be out there when considering the multitude of other organizations across the globe—and their collective plastic output over the course of several decades.
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The first thing to know about Pivot Tables is that there is nothing a Pivot Table does that an advanced user canÂ’t also do through writing formulas. The value of the Pivot Table is that the data can be sliced and diced quickly and the drag-and-drop interface means that there is no need to wrestling with sometimes-unwieldy formulas. Instead, Pivot Tables help you explore the data and visualize the...
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That moment, argues Krug, can be enough to derail the purpose of their visit. “When we’re using the web, every question mark adds to our cognitive workload, distracting our attention from the task at hand,” he writes. Behavioral economists like Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economic Sciences for this work, go further: The easier it is for people to understand any inform...
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That was a huge factor in the internetÂ’s acceptance so early, so quickly, and by so many. It was cheap to produce and cheap to deliver. And while physical marketing (particularly direct mail) had good trackability, it was scant compared with the data digital marketing could deliver.
But the ensuing years have shown that many of the cost-savings of digital have been offset by increased expenses...
